Choosing Keywords For Your Articles or Blog Posts
Anyone can throw together a bunch of sentences with keywords, but it takes some forethought and skill to know how to write the kinds of articles that will get syndication and traffic. Let’s discuss some tips on making your article outshine others in your niche so that you can capture massive amounts of traffic.
The first thing you must do is your research. This means looking at the free Google keyword tool so that you know what keyword terms people are putting in to find sites like yours. It does you no good to just guess at keywords that you want to rank for. Instead, you must know what buyers are searching for and then fill that need.
Next, you will want to create a list of keywords that will form the basis for your marketing campaign. You will be working down this list of keywords over time, or possibly outsourcing it to your own writers.
Make sure that you always include your primary keywords in the title of your article or blog post. It is also important to put them in the first sentence as well. This helps with search engine optimization and getting your articles or blog posts ranked in Google.
You want to use your secondary keyword terms in your subheadings and throughout the content. You might want to use one or two of these secondary keywords in your article, but don’t overdo it. That is called keyword stuffing and looks unnatural to Google.
You should also make sure to use your main keyword phrase in your alt tag and caption of any images being embedded in your article. Images are great and make the reader stick around, but make sure to tag them properly for better SEO.
Always use keyword loaded anchor text to give yourself a good backlink. In other words, if you are trying to rank for “red widgets”, then you should create an HTML text link using those works to a relevant page or post on your site.
You can use a related articles type plugin on WordPress that will pull in related content from your own site for your readers. This will show them other content you have written that might also help them.
Article marketing does not have to be a tough job. The main idea is to put out quality content that your readers need. Solve their problems and you will be in demand!
