Niche Marketing Definition and Example

"...what one niche marketing whiz kid did to capture his market..."

Definition of a Niche Market

We've learned then that a 'niche market' is a tightly focused market.

Let's get right to an example of a niche market then:

The word 'bird' is one of the top 500 search terms on the Internet today - nearly 290,000 searches per month in the Overture network.

You could say that 'bird' is a broad market with many searchers hungry for information on a 'bird' of some sort.

But what specifically are those people looking for and - perhaps more importantly for the online entrepreneur - what can we sell them?

As it turns out a lot of them are looking for information on 'pet birds' (bird cages, bird books, training birds, etc.).

Well, that narrows the market considerably but the term is still not focused enough to be considered a niche market.

Here's what one successful internet marketer did with a related niche market...

Frank Kern (a highly successful Internet Entrepreneur trainer and Online Marketer), delved deeper into the pet birds market through a little research, (I'll show you how, it's easy). 

Frank discovered that there was quite a large amount of those people were actually searching for information on pet parrots. Cages and toys and care. Specialty foods and training aids.

But Frank didn't want to get into running an online store. He didn't want to order, manage an inventory and ship products.

So Frank Kern delved deeper and found that those people were also hungry for information on talking parrots - more specifically, training their own parrot to talk.

What do you suppose Frank did with that information then? (Turn the page to see...)