Create An RSS Feed
RSS Feeds are an insanely easy way to attract ready to buy visitors to your website.
That sounded like a pitch I know, but I can barely contain myself when it comes to the power of RSS feeds to drive traffic to a website, increase search engine positioning, add subscribers to your email lists, and make you more sales.
My RSS Success Story
Nearly three years ago now (2004) I was surfing around trying to figure out how to make more money online and get more traffic to a new website I’d created. As a matter of fact, this is the website I was trying to promote and it’s in a highly competitive marketplace. It seemed I had no hope for gaining even just a small corner of traffic away from the more established marketing sites.
But then I happened upon RSS Feeds.
Being a bit of a chicken and not wanting to take any chances that could get me ‘black-listed’ by the search engines, I experimented with what I’d learned about RSS on another web site I owned, one I’d lost interest in.
“Smart surfers – frustrated with spam mail, frustrated with irrelevant search engine results, frustrated with slow-loading pages – are finding a new way to surf for fast answers, research and product purchases. They’re using RSS Feeds and as more people find out about them more marketers need to know how to use them to their advantage.” Laura Childs, Jul 26, 2004
That site didn’t see much traffic back then, even though it was well aged and indexed in all the search engines. It was a ‘dead dog’, I paid for hosting and it barely broke even. But all that was about to change.
How Fast Did RSS Serve Up the Traffic?
Within two weeks, yes two weeks I started seeing tons more visitors to that old site and sales were pouring in on my lesser ebooks and promotions as well.
To be candidly honest, I was beginning to wonder how I could turn the traffic ‘off’. I had requests for free downloads, custom orders being paid for upfront, newsletter subscribers signing up at my personal email address by the hundreds and absolutely no systems in place to handle it all. This all happened well before I learned about auto-responders and automation of any sort for that matter!
There’s much more to this story but I won’t bore you.
The fact of the matter is that within just a few weeks RSS Feeds were serving up more traffic than I could handle and my search engine listings for some very competitive phrases jumped the charts as well.
I documented some of it (I really didn’t know how to ‘market’ or promote a website or traffic technique back then and I’m still learning), by comparing my Alexa stats to my top two competitors (one in US and the other in UK – I’m in Canada) and when I shared the information with other internet marketers and website owners they were amazed at the results (which is the only way I truly knew that I was ‘onto’ something).
Enough about me, let me ask you now…
Are You Ready for An RSS Feed Traffic Surge on Your Website?
Listen, I’m not going to keep you with all the drawn out details here. I’ll just give it to you straight. For a number of reasons RSS Feeds are still a viable means to traffic, subscribers and sales – even now in 2007. But you’ve got to do it right to get the maximum return.
Here’s what’s involved in setting up and running an RSS Feed on your site that will give you top results. (How do I know this? (a) first hand experience, and (b) working closely with my loyal clients and customers on
StampedeSecret.com.)
Step by Step to RSS Feed Success (miss any step and your time is wasted):
- Read and understand why RSS works as a promotional tool for websites. 1 hour.
- Do your keyword research. 1 hour.
- Check out your competition. 1 hour.
- Brainstorm your RSS marketing strategy. 30 minutes.
- Create your RSS Feed. 30 minutes.
- Promote your RSS Feed. 15 minutes.
- Update your RSS Feed. 10 minutes per day – 3 times per week.
There you have it.
One hour to learn, just over 3 hours of setup, plus 1/2 an hour per week. The end result is a ‘truckload of traffic’. If you’re interested you can download the pdf of my traffic explosion the first month I used RSS Feeds on that dead dog of a website I owned.
If you don’t have time to implement an RSS Feed on your site the right away, then you’ll likely miss out on all the success I and StampedeSecret’s clients have seen. Of course there are other means to getting traffic to your site – some more involved (such as the recent Web 2.0 traffic push now being explained on Stampede Secret), others more costly and not as effective. RSS and even Web 2.0 traffic strategies involve time, commitment and thoughtful consideration during the strategic development phase.
I’m at a loss to show you any other technique that works anywhere near as well to give your website a huge boost in traffic. You can buy all the links you want, pay for search engine optimization, purchase traffic directly from google and you still won’t see the results in traffic and search engine rank that you can get by running a tiny xml feed on your site.
RSS is Easy – I’ll Show You How
The way I see it, you’ve got 3 choices.
- Spend hours surfing around for free RSS information and try to make sense of it when applied to website promotion,
- Grab this extensive report which will show you the ins and outs of RSS and how to apply it to website promotion (plus it includes free software to promote your RSS Feed to over 50 RSS directories), $17, or
- Join us over at StampedeSecret.com for some easy to follow, find-it-when-you-need-it instruction on RSS feeds.
Either way, I wish you the best of luck using RSS Feeds for website traffic and higher rank in the search engines. I’ve only ever heard of one person saying it wasn’t worth the time and effort (and he had a one page website promoting a ‘get paid to read email’ program).
