Info Product Topic Ideas

How on earth are you going to come up with an info product idea? "If you haven't written a thing since high school or you're not sure what topic to write on, this article should help get the creative ideas flowing and you on your way to discovering lucrative ideas..."

Laura Childs, May 19, 2006

Choosing A Topic to Serve Your Niche Market

You can write info products on just about anything and sell them. (The real trick is to write an ebook or course that many people will want. Discovering what people want is covered in other pages on this site.)

There are many ways to come up with info product ideas. You can start by asking yourself what you are good at - good enough that you could help others obtain your talents.

You might also consider common questions that people have, but never have the time to research or investigate.

Here are a few examples of talents or questions to get your creative juices flowing:

Can a homeowner really save money by using free coupons (or refinancing their mortgage, or upgrading appliances to energy efficient models, etc.)? How much?
Are you a talented cook? Do you have a unique cooking style? Family recipes or time-saving techniques?
Have you accomplished something great (such as lose a lot of weight quickly or tame a wild horse)?
Have you pulled off something truly positive, but difficult, that changed your life and others want to do as well? Quit smoking maybe? Get out of debt?
Is there anything that you once had a problem with that you have found the solution to? Dealing with a nasty mother-in-law or forgiving your husband for cheating? Would other people want to know how to do the same?

What you'll need to do next is to take the idea that you come up with, see if any similar products exist, then turn it into as many product ideas as you possibly can.

Re-arrange your info product 'topic' ideas into every variation that you can think of.

This isn't hard at all to do, just write down your ideas, whatever they may be. And as you toy with each topic you'll find that your mind will spin off variations of each - actually you'll find the real creative ideas will come when you're not trying to come up with the ideas, like when you're in the shower or painting the hallway.

You may at times come up with an idea that you think is stupid - WRITE IT DOWN ANYWAY! You never know, that crazy idea may be the one that everybody will pay good money for!

If you have not accomplished or do not know anything similar to the items in the bulleted list above, then think of your friends' talents or accomplishments. Often our own feelings of lack of creativity disallow us to see our special gifts - evaluating our friends' triumphs is a great way to start finding idea topics.

Teaming Up or Out-Sourcing Talent for Your Info Product

Once you've found your idea it's time to create the product. You can hire someone to do any or all aspects of your info product business from writing the actual product to creating the website you'll be selling it on.

For instance, I've engaged my sister to write a 'work on a cruise ship' product as well as a weight loss guide (she has personal experience with both and we've investigated and found a market for these topics).

Once she has completed each info product, I will turn them into ebooks or online courses. We'll add a powerful sales letter to the home page of our new sites and have two more automated cash streams!

Then we can move on to other product ideas.

Once an info product has been created and a website established for the sale of it all that's left is promotion - and there are shortcuts to website and info product promotion. Enough shortcuts that you can move onto your next product, since order processing and delivery will all be automated.

Of course you don't have to move on. You can stay with one business idea and make the most of it, continuing to earn an income by adding in some affiliate promotions through email subscribers of customers or website visitors.

There is absolutely no reason why you can't do this as well! Just remember to test your list of product ideas with the "What Will People Buy" method before you begin the actual writing of your product.

You've Decided To Write Your Own Info Product

Here are a few tips to keep in mind when writing your info product...

You need to write directly to the person who is reading. Write as you would speak - directly to your reader - not to a group of readers.

For instance if I said 'everyone reading this' or 'you all can do this' instead of 'you', you probably would have stopped reading this page 6 paragraphs ago. But due to my choice of writing style and the fact that I am writing this page just for 'you' (yes, you!) you've stayed to read on.

Use any tips you've gleaned from ad copy writing when writing your info product. That particular style is enjoyed and appreciated by readers of all types.

Be direct.
Use short sentences.
Use exciting words.
Use sub-headlines.
Use bullets.
Use fast moving copy.

Essentially anything that gets to the point and helps your reader absorb your material (and not struggle with content) is good copy.

You want to keep your readers attention. Don't ramble.

Stay on the subject. Your readers will become frustrated or even angry if they think they are about to read something based on an article's headline only to discover that the author rambles off into an entirely different subject that is unrelated.

Use examples. Examples help your reader grasp other viewpoints and/or aspects of the topic. Not only for clarity, providing examples also lends credibility to the topic.

Share personal accounts, friend's experiences, and items from the news. These 'stories' are great motivators to your reader, as well as an aid to remember the key points you're sharing with them. You'll notice I did this a few paragraphs back when I mentioned my sister. These true accounts promote belief that a goal is within reach of all.

One Final Thought on Writing An Info Product

Finally, if you keep in mind that you are not writing a product to make money, but primarily to assist your reader, you'll end up with happy customers, word of mouth referrals, product excellence awards, and a personal sense of having accomplished something truly helpful. Remember, money only lasts so long - helping others will always serve you well - either in memories or in future business.