Archive for May, 2006

Big business is at it again. Trying to squash the little guy… Please listen carefully. This is neither a hoax nor a silly ploy to get your attention. This is real, it’s happening right now in Washington and it may seriously impact your online business. “Congress and Internet service providers like the cable and telephone » read the rest

Niche marketing seems all the rage these days, what with the continued phenomenal growth of small business enterprises. Countless numbers of business advisors and consultants continue to encourage budding entrepreneurs to find, research and develop niche markets as a means to guide their businesses to profit and success. And, as a market sector, niche markets » read the rest

Marketing is an age-old strategy used by businesses to increase sales. Marketing methods range from traditional advertising such as newspaper and magazine ads to web marketing, pay-per-click and banner ads. The traditional methods of marketing are still effective and businesses are using direct mailing services to get the most out of this opportunity. As societies » read the rest

I thought I was specialized until I met equine eye specialist, Dr. Rueben. Wait until you hear how Dr. Rueben is using the phenomenon of niche marketing and specialization, and how you can model his technique to strengthen your small business marketing and increase your clientele. Now, most veterinarians are pretty scruffy around the edges. » read the rest