After the niche market ebook sold…

Posted on September 11, 2004

To answer some of your questions…

I’ve only been involved in the niche marketing aspect of the web for about a year now. Previous to that I created websites for other companies from home.

Niche marketing is a wonderful way to get going online. One thing I don’t go into on the Smartzville pages (because I don’t want to overwhelm people with the concept) is what to do after you’ve created the info product. Selling the back end. (Keeping a list of all buyers AND keeping a list of all people who have signed up for your related news on the item.

With those lists you continue to build rapport - via quality information - and recommend other related products to them for a commission.

Mike, I’ve been so busy this past year I haven’t had much of a chance to do any of it ‘correctly’ - which is one of the reasons why I haven’t put together any kind of guide yet. (Actually, so many others have and have done such a good job of it - why reinvent the wheel?)

In honesty the Smartzville site hasn’t done much with affiliate incomes, but that’s okay. It was originally created as a helpful aid to my readers over at GoodByeCityLife (who were forever emailing me asking me how they could work from home as well).

The concept started with an ebook (Back Road Riches) and then just blossomed into a website. (As I’m sure you’ve seen surfing around that website, there is still much work to be done!)

I have written a few niche books now (4) and co-authored a marketing related book with a great copy-writer Joe Vitale. (I had never meant to get into the marketing arena but I happened upon an awesome traffic generating tool and thought that others should know about it. I was in conversation with Joe about this and soon enough the product launched.

It has been a great success but looking at both markets I must say that the people you’ll contact in a niche market are generally easier to please.

Not that Internet Marketers and website owners are difficult, please don’t get me wrong there, it’s just that you’ve got to do a really good job to impress them. They are savvy, they are knowledgeable, they demand (and deserve) the absolute best information. If you write a book about chickens and forgot to mention how to build a roost, your readers don’t get all fluffed about it. If you write a book about web traffic and you give them a tip that doesn’t work for them, look out.

So, with all that, niche marketing is a great place to enter the world of online cash. Marketing to marketers is a much tougher arena (but you’ll meet some really interesting and wonderful people).

Mike, I have to run, but keep emailing me if you have questions or concepts to share. It’s always nice meeting a fellow traveler!

Laura Childs

————————

> Hi Laura,
>
> Came across your site today and I’m really impressed!
> You’ve got the model I always thought would work, and
> now that I’ve seen it with “my own eyes” I know it can
> work. Can I ask you how long you’ve been doing this
> and how successful is it to be an affiliate to the
> number of programs you have listed on your site? Have
> you written any of your own niche marketing books?

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