Article Marketing Formula
Here’s a simple formula you can use when writing ad copy. It’s broken down into four elements and each element has a very important job. Each element on its own tackles a critical part of the final sale. And the combined element pulls everything together as it should be to ensure a winning ad or great ad copy.
ATTENTION:
The first element is attention. This is the headline and it should be written to grab attention and not to close the sale. Rarely can you close the sale with just the headline so don’t try.
INTEREST:
After you grab their attention interest is the next element. You want to reach people with interest in what you are offering. Your ad copy needs to stimulate interest. This is most commonly accomplished by describing your product or service as something that fills a need or solved a problem or makes life easier etc.
DESIRE:
This is a very important part of your ad copy because the desire part is what really tugs on the emotional heartstrings of the buyer. It is here that you provide copy that supports how by using your product or service that the buyer will get the things they are looking for.
ACTION:
The last elements if action. This is where most copy writers really mess it all up. They are afraid to ask for the sale! Never be afraid to ask for the sale. Always remember that people are looking for what you offer. There are millions of niche markets. Someone someone somewhere wants exactly what you offer. And unless you ask for the sale you are never going to get it.
About The Author
Britt Phillips is a self-made millionaire and one of the all time top income earners in the history of the Coastal Vacations business opportunity. Britt has been teaching students on his success team for eleven years. Britt devotes the time, energy, and effort into his team and works with them to ensure their success. To contact Britt Phillips call him direct at 804-897-2274 or visit ComputerMillions.com
