Article Marketing Research
Let’s talk a little bit about doing research for article marketing. Everyone talks about how important it is, right? Why then…do so many people do it so badly? The simple truth is that the amount of time, effort and energy you put it to doing keyword, and product research (especially if you are an affiliate marketer) can be the difference between making a ton of easy sales, and wondering why you’re still not making any money.
Okay – let’s look at the best way to do article marketing research if you are an affiliate marketer first.
Pick a product that converts. How do you know it converts? Very simple. You look at the data the affiliate network gives you. ClickBank? They’ll give you Gravity, and pretty much everyone knows that, right? But are you checking the other networks for EPC and other key metrics that will tell you what’s selling?
You should be… because it’s the easiest way to emulate successful campaigns that are converting like crazy.
One more note on market research. Never forget to use the most POWERFUL free tool that’s out there: Your brain. And your gut. Instincts count – and I’ll take my intuition over number crunching any day of the week. For example – NONE of us need to be told that people buy weight loss programs in the summer. Or on January 1. They do – our real world experience tells us as much, and as smart marketers, we need to go with our gut when it’s rumbling.
What about research if you’re NOT an affiliate marketer? It’s equally as important – but you have a bit more leeway to be imaginative. If you’re selling your services, for example – keywords are still super important, but creativity and passion in your writing is probably an easier way to stand out in the search engines than careful keyword selection. (obviously both are important)
I prefer to study my competition very closely when I’m selling my own stuff. Read blogs, read free reports, and sign up for as many lists as you can.
Nothing is better “inside intelligence” than being on the newsletter of your biggest competitor… and the chances are, if you’re reading THIS and are in my industry, I’m probably on YOURS right now..:-)
Bottom line?
Stay smart – do your due diligence, and stay plugged in. But DON’T analyze this stuff to the point of paralysis… it’s FAR more important to get your face muddy, make some mistakes and just see what sticks.
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