Niche Market Info Books…

Posted on July 24, 2004

Hey Laura!

Nice sites, I’ve been looking and reading for a while and find all this info really interesting. Niche marketing seams to be the way to go. Is it safe to say that the product you talk about is “information” because its the easiest to automate (hard to automate the sale of a widdget, time consuming to produce?). I don’t have a problem with this idea since most of us have detailed knowledge about something we’ve done in our lives. I guess the hardest thing to do is find the time to take the plunge and take action rather than inaction.

I will keep reading this site eventually I will do something, I have a number of ideas that I would like to put down on paper (again time). keep wrting I’ll keep reading.

Mark

PS I’m in NS, Greenwood to be exact, grew up in Cornwall. nice to see a fellow Canadian doing well at this!

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Thanks for writing!

Yes, niche market info books (and then further along upselling related products) is the way to go! There are so many variables to this, but the first step is finding the market (niche). After that, growing a subscriber list then upselling to them (affiliate commissions - minimal work, no inventory). You’ll learn different aspects of it as you go, and when you start making money it becomes a joy, a passionate work!

But you have to get started, and your first foray doesn’t need to be perfect, just good enough.

For instance my first successful product (after two other somewhat flops) was a book on Raising Chickens. I sell about 3 of these per week - which isn’t a huge income, but it pays for my online time, just bought me a new laptop and I don’t do anything to support it - the checks just come in every month from ClickBank. Now, it was a good enough book when I released it (I didn’t get any returns), but after 50 sales or so I updated it (added another 15 pages). I then sent the updated version to all my past customers. This builds trust - that I am a person of integrity and out for their best interest. My next task is to occassionally send them tidbits of info I pick up along the way, send them links to websites with products they might be interested in (where if they buy I make a commission).

There’s more information you will need when you’re ready for ‘next steps’ but I am eager to get you thinking forward…how the business is built around a niche market. (You don’t need to do any of the ‘next steps’, but it is sound business practice that a customer who has whipped out their wallet once is easier to sell to than a stranger.

Of course time is a big factor for all of us. I’ve spent quite a few nights till 2 am - then up at 5 am getting my husband off to work, then onto my computer, then my daughter is up and needing my attention, the farm animals, etc., etc. And starting is the hardest part - but even if you just give it an hour a day - turn off CSI, or give up the golf game, or whatever you have to do - sacrifice something else for just 2 hours a week for a month and see how fast you can get your business off the ground!

Anyway Mark, I hope to inspire you…drop me a line any time.

Laura

p.s. - thanks for the compliments on the websites!

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