Repurposing Your Blog RSS Feed
Editor’s Note and Update: There is a very good reason this is one of the most popular posts on this site even though it was written back in October 2007! Far too many online marketers are missing the boat by not paying attention to their RSS feeds. They think their blogs are doing all the heavy lifting in the search engines, but don’t know how to reach even more targeted traffic by re-purposing their feeds. If you can ‘get’ this concept into your mind and implement the technique in a way that makes sense to your market, you can write your own paycheck.
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I’ve been out of the loop for the last few months as many of my regular readers know. Working on other projects and not wanting to fill up the world wide web with unnecessary ramblings.
Today I want to share an internet marketing strategy that I initially wrote about in Stampede Secret 2.0, and now hear other trainers teaching (which I’m happy about because this is an elegant way for savvy marketers to drive traffic and increase brand awareness within their target markets).
As an aside, I took the Stampede Secret 2.0 package off the market a few months back when I picked up a demanding corporate assignment and couldn’t focus on the marketing or personalized attention some of my users required. However after receiving many email requests for the course I edited the book (with a stronger focus for niche marketers), and have just today put the ebook back for sale at a price more people could afford. (see http://www.stampedesecret.com/web20/guide for more details). Keep in mind that this is a strategy guide – it’s up to you to determine where you implement the strategy and you have to put your thinking cap on to do so. I’m not about to tell you that one site has all the answers for all the markets online.
Back to the original reason for this post…
Andy Beard wrote about this website today (gooruze.com) and touched on the technique I shared with marketers earlier this year – repurposing your blog’s rss feed on Web 2.0 enabled sites.
I first discovered this hugely beneficial technique on the very busy PlugIM website, then again on Squidoo, and then on BlinkBits and now (via Andy’s direction – Gooruze Preview).
Of course there are countless other places to repurpose your feed content (without penalty and niche market specific) to drive traffic and obtain immediate backlinks to your website – those listed above are just some of my favorite, generic, and/or internet marketing, related.
If Gooruze looks to be up your alley, sign up, add your blog’s feed to your profile (and your photo of course), and be eligible to win $10,000 in Adwords clicks during this early-launch phase. And while you’re there, take a page out of Andy’s power user idea – add your StumbleUpon feed to your profile as well! (A link to it is found in your StumbleUpon user page – lower left orange RSS icon).
Drop me a line and let me know your results in 30 days or so!
Laura Childs
I have also now done some playing around with the interface and added a more “marketing focused” profile.
I have written an article about that on Gooruze though for some reason the benefit didn’t really grab the site owners.
I still need to do a second update to my preview article.
This is certainly creating such a buzz. I’ve yet to try it for myself, but it looks promising. Thanks for this!