But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link Exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write Keyword-Rich Articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Names

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organized Site Navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

Cheap Search Engine Optimization is a post from: Make Money Online by Marketing Your Business

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I know, I know. A lot of people hated that. The trouble is it’s often painful to read specialized copy, when there’s a lot of it, in a language you may not be comfortable with. The ‘geek-speak’.

But lately Matt’s been coming out with some videos for webmasters who are working towards higher ranks for their sites in google. These videos are short, easy to understand, and so much faster than skimming for tidbits on a text based blog.

Let me give you one example. This video is titled “The Qualities of a Good Site” from google’s perspective as well as your target customer’s perspective. It has moments of ‘basic stuff’, but all in all who doesn’t have 6 minutes to hear what google thinks?

Finished already? Here’s another…

Okay, here’s another you may like from Matt…”Search Engine Myths.” In this 4 minute video Matt is discussing the age old question of hosting multiple sites from one IP address. You may find his answer on this one a little more than shocking! Also discussed is muliple sites and javascript, as well as new site launch promotion and search engine inclusion for the same.

If you like these, let me know and I’ll review the best of them and post more in the future.

Have a great, top of the search engine day!

Laura Childs

Google Master’s Videos is a post from: Make Money Online by Marketing Your Business

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• Thematic Search

The SEO experts (those beloved geeks still working in the trenches and not the SEO experts that are involved in high profile marketing) – have been talking about this for well over a year now.

We all knew it was coming right? And we’ve all been making steady and consistent changes to the way we write and publish content, correct?

No, you say?

Well, I’ll let you in on my secret then, since (in this regard) you’re one of the underachievers in preparation for the new Google.

I haven’t done much to prepare either!

But we’ll be okay…here’s why:

The buzzword is Latent Semantic Indexing (LSI), it’s the new part of both Google and AltaVista’s algorithm.

If you’ve been watching, your positioning in Google and AltaVista’s results have been ebbing and swaying as all this is sorted out. And even though new pages on your site might be indexed and included (and even get top ranks) you’ll find no google PR showing up in your browser’s toolbar (yet).

It boils down to this, and I’m trying to keep it simple because I know you don’t want to read a bunch of geek-speak and formulas…

• LSI is similar to artificial intelligence.
• LSI scans and evaluates your entire page looking for both the most relevant keywords for result positioning, as well as related keywords.
• LSI also scans and assesses your entire site content for relevancy between the pages (your site’s overall theme).
• LSI gives higher ranking to pages that have many words in common (i.e., semantically close), and lower ranking to pages with few words in common.

Top Tip for Pleasing the New Algorithm

When working on your website content write for your readers first and you’ll find that your page will naturally contain the synonyms, antonyms, variations, and other related words. You can later go back over the content and edit further for semantically related phrases.

Other Thematic Tips:

• Instead of starting your page with your primary keyword, start with a modifier or non-keyword instead.
• Practice keyword stemming. Plural, singular, prefixed and suffixed variations of your keyword.
• Mix up your in-site navigational link text.
• Keep your page content related to your site’s overall theme, but unique in content.
• Use synonyms and antonyms and descriptive related text in your copy.

If you’re wondering how to uncover some of the semantic phrases for your future website content start first with your favorite keyword research tool. You’ll get back a list of related keyword phrases that contain your primary keyword.

For instance my standard keyword research results for ‘rustic lighting’ are:

• rustic lighting fixture
• rustic outdoor lighting
• rustic bathroom lighting
• rustic cabin lighting
• rustic track lighting

Just remember standard keyword research is great for stemming and link text but will do you little good for modifiers or semantics. For those terms I head over to the free ‘cluster search’ tool at and find some thematic words I might include in my content:

The results give me some great ideas for semantic, modifier, or thematic words.

• furniture
• antler
• lodge
• log
• free shipping
• western
• country
• outdoor
• ceiling
• floor lamps

…all phrases served up by this MSN beta tool, but that I know both Google and AltaVista want to see on my site (if my entire site was about rustic lighting), or on my page (if my site was about decor and my page was about rustic lighting).

Now, this is why you and I are ‘set’ for the changes over at Google and AltaVista

Because we’ve been writing to our readers in a manner that serves them. Our sites are themed on a broad topic and our pages are focused and unique on just one aspect of that topic. Given that, we shouldn’t lose our rank and positioning. But if you have lost some of your top results, it’s time to do a little semantic keyword research.

“The ultimate goal of LSI is to reward pages that are well written and that have genuine value to the searcher. With LSI, using a good keyword in the wrong context, will get you a lower relevance ranking. This means that site developers will no longer be able to score high search placements simply by loading sites with desirable keywords or a multitude of links.” –JOHN ALEXANDER, searchengineworkshops.com

Feel free to post any questions or comments about latent semantic indexing, search engine algorithms, thematic search, or keyword phrases below. I’ll do my best to answer in a way that makes sense, as will (I hope) other SEO experts who happen by here.

See you at the top of the search engines!

Laura Childs
www.smartzville.com

———-

p.s. John Alexander (quoted above) uses OptiRanker (click it to check it out) to grab his lists of supporting, descriptive words that a search engine believes are important to your primary keywords. The average search takes 3-5 minutes. OptiRanker is a paid monthly service at $49.95 and is not for the budget minded entrepreneur – of course this tool does much more than simply deliver semantic phrases.

Thematic Search is a post from: Make Money Online by Marketing Your Business

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