The up-sell works best for instant download info products, but you can also use this income generating technique for shippable items.

If you’ve ever been in a McDonalds’ restaurant you already know what an upsell is. “Would you like fries with that?”

Internet marketers can sell three types of products as their upsell. The complimentary product. The add on, lower priced product. Or a deluxe, upgrade option.

Most info product marketers offer their front line products at a relatively low price. This breaks down the barriers to creating a relationship between seller and customer, making it easier to entice the customer to add more items to their ‘cart’.

A few years back upsells were so popular (and abused) that whenever a lower-priced report was being offered (front line) for sale, savvy surfers wouldn’t even consider the purchase. They were so certain that low price meant pitchy upsell that they’d close their browser window without further consideration.

It was a major problem in the industry because when something works, and someone writes a report about it, we all use it to extinction. However, if done correctly, and ethically, the upsell still works in niche markets or behind the scenes with follow up email marketing.

Here’s a hypothetical. Let’s say you’ve created a high priced info product and you haven’t purchased any products or are following any set rules on product launches. You don’t have a list or much money in your advertising budget. One marketing technique you might consider is to create a smaller product (from your existing content) and offer it at an introductory price. Your larger, high priced info product then becomes the upsell.

Now I don’t know what you might be selling, but this is nothing more difficult than taking two or three chapters or techniques from your high price product, and, at the end of the content, add a link “for further study” or “for more detailed training” which displays the higher priced, full feature, product. If done it correctly (your intro product is good quality and delivers on it’s promises, and your pitch within isn’t glaring and pushy), you’ll net many sales and many affiliates in the process.

Keep the promises you make, treat your introductory product as a real product delivering real information, and above all treat your customers with respect. You’ll finish with a top notch reputation, customers who happily refer your products to others, and one more product (therefore more income streams) to show for that little extra work.

What’s An Upsell? is a post from: Make Money Online by Marketing Your Business

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Selling rights (resale, master or private label) is another way to get some cash quickly into your pocket. Just be sure to sell, and promote the fact that, the content is not the standard resale junk that’s known to sully the ‘net. Digital trash – littering – wasting everyone’s time and money.

One of the easiest ways to display quality is to list your digital content (i.e. info product) with re-sale rights and a high price tag. You’ll also want to, before the order button, set some basic ground rules on how the content can and can not be used.

Do not sell your content short. If it is exceptional people will have no trouble paying for quality as it saves them trouble and time in the long run. Many online business owners don’t want to go to the hassle, expense and time trouble to create their own products. Far easier to pay the price and have everything already done for them!

As for ‘rules’…pricing: suggested retail, minimum price.
Venue: no auction sites, no spam promotion.
Rights transferable: sell, transfer or promote rights to sell.

There’s more to reselling of course, and there are many good products on the topic to teach you. This post was merely an introduction to one way to generate some income for your business.

Got Products to Sell? is a post from: Make Money Online by Marketing Your Business

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