You may have the necessary drive, diligence and perseverance to be able to understand how the system works.

You may have all the tools necessary in maintaining the business, including a unique and interesting website which could earn you a fortune – if only the world could see it, and visit, and click on your offers.

Yet all these prove useless if you do not know first how to drive traffic to your website. Your business would sink into oblivion together with all the sales, fortune and dreams that you might have enjoyed if only you knew how to get the traffic coming to your offers.

Getting people who matter to see your website is a difficult undertaking especially when your consider the fact that rivals are everywhere online. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer.

With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic is by relying on search engines and what they can do for the affiliate marketer. Because they are popular for driving free targeted traffic, they should not be ignored. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to your own website is the primary task. Once there, establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s site out of sheer interest.

The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing your target market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of your site. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a site by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Traffic generating strategies are important in trying to make an affiliate marketing career move forward. It is always advantageous to plan your moves in any business. This is particularly so in affiliate marketing. If you know or learn how to get people to see what you have to offer, then your income can only increase from now on.

7 Ways to Drive Traffic to Your Offers is a post from: Make Money Online by Marketing Your Business

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Maybe you’re not planning the key to the best promotion of your web site. Here are some guidelines on how to acquire free web site promotion.

If you have started to promote your web site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention.

Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your web site to reach the top.

There are many ways for your web site to be seen. Here are some free web site promotions you could try until you find the most effective.

Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted. Make sure to check your web site?s ranking to know whether or not this type of free promotion is right for you.

Make a deal with other web sites on trading links which could help both web sites. Make sure to use words that could easily interest the audience.

Find free classified ads that could boost the promotion of your web site. These ads could be seen by other people who you are not targeting for, but may as well be interested in your services.

Free and low-cost internet banners are spread all through out the World Wide Web. Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s eye.

If your web site and its free promotion did not work even after accomplishing these methods, analyze your web site. Track down all visitors, advertisements, and transactions. Then locate errors in your web site. Upload new files to your web site continuously for audience to return for new products and services. Monitor your own web site stats.

It has always been said that the best things in life are free. Yes they are. And as soon as your free web site promotion gains a foothold in the market, you won’t be able to turn the traffic off unless you begin to neglect your audience.

Getting Free Promotion for Your Web Site is a post from: Make Money Online by Marketing Your Business

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Anyone can up sell their own products and services to their target audience.

Anyone could try to promote their web site with a low cost.

But there are not many web sites that have a truly successful web site with traffic all day – every day.

What these individuals or companies lack is the most essential factor of success – a low cost web site promotion that really works.

If you have been trying to promote your own web site and you have received traffic every hour, my hands are down for you. But for those people who need assistance, who does not have the patience to promote their own product and services, and lacks knowledge to properly advertise themselves, here are some guidelines to help you achieve success with a low cost web site promotion.

Search Engine Submission and Ranking are the two basic parts to a low cost web site promotion. Both of the parts have the same effect on the market of the web site for your products and services presented in your web site catches the people’s attention.

The first inexpensive method of web site promotion is the search engine submission. This first part is the act filing information and submitting your web site to search engines.

There are two types of Search engine submission – manual and automatic. For a low cost and effective web site promotion, automatic submission is ideal because after filling up the information, a software program would forward this information to other search engines.

The second money-saving web site promotion is ranking. This refers to the numerical position in which your web site appears on a search engine, based upon the web site’s criteria. Some search engines rank the order in which your search results appear primarily by how many other web sites link to each page. The leading web sites on this order would eventually fulfill a low cost web site promotion.

Other types of inexpensive web site promotion you could use to boost up traffic on your web site are banner advertising, classified ads, text links and section sponsorship. Banner advertisements pop up above and below web pages, and sometimes in another window. Text links and section sponsorship may cost more, but these methods helps in promoting to your specified target audience. It wouldn’t harm your web site to try these methods.

Always remember that the effects of your not so costly web site promotion hits are increasing significantly each day. Don’t waste time; find and put into effect an affordable web site promotion of your choice today.

Low Cost Web Site Promotion is a post from: Make Money Online by Marketing Your Business

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But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link Exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write Keyword-Rich Articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Names

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organized Site Navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

Cheap Search Engine Optimization is a post from: Make Money Online by Marketing Your Business

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Is it me or is everyone seeing an increase of website owners looking for solutions to their decrease in traffic?

It can’t be me.

If you’re an internet marketing trainer or operate an internet marketing website I’m sure you’re getting more emails and blog comments from frustrated website owners than any other time in your site’s lifespan. Am I right?

After a few emails back and forth, this ‘market’ of site owners aren’t the super-savvy, up-to-date, entrepreneurs – but they’re no dummies either!

These are people who had a mini-site that sold a product or two, did their due diligence at launch and used to make between $300-$1000 a month in automated sales (primarily through Clickbank but a few are solely PayPal merchants).

They were making automated sales, but not anymore. This isn’t due to any ClickBank or PayPal glitches overnight. They’re reporting a steady decrease throughout 2007.

They’ve lost their page rank. They’ve lost their traffic. They’re losing their subscribers.

And they’re missing that extra cash coming into the household!

These are the online entrepreneurs who are still working full or part-time, out of the home, and were using their online business to supplement their lifestyles. But the money isn’t coming in anymore and for a variety of reasons they don’t have time to strategize or move into social marketing. (Most promise me that they will in a few month’s time, but right now they just need their free traffic back so they can catch up on bills!)

My Solution to A Fast Return on Profit

I’ve decided to take a step back in time here, with a technique that still works to drive traffic and increase search engine ranking. And offering the best deal I can manage on the training and software that gets those niche site owners back on track with their marketing quickly and affordably.

How quick?

1. 2 hours of reading, 2 different ebooks.
2. 2 hours of implementation (following the guidelines and tips in the ebooks).
3. 10 minutes of submission to over 100 sites (via included software).
4. 7-14 days to see an increase in traffic (no promises, this is my personal experience).

How affordable?

• $17 – see it here.

Not enough traffic, sales, subscribers or search rank increase?

• Lather, rinse, repeat.

Hoping this helps. When it does, promise me you’ll quit your day job and start actively marketing your products, brand, ‘self’, on social networking websites. It is, after all, where the lion’s share of the traffic has gone.

Harder Times Fall On Busy Niche Marketers is a post from: Make Money Online by Marketing Your Business

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It’s a site that is in Alexa’s top 22,000 (which is a pretty decent place to be!) for traffic. As comparison, Dr. Joe Vitale’s website is only 32,000 and it’s been online about 10 years.

The beauty of this traffic secret is that not many are using it to it’s full potential because it sure does get the readers!

Back to what I was saying…

I let the cat out of the bag, I told the world about how fantastic this site is for passing PR, supplying a fresh targeted traffic stream, and just generally being a fun place to visit (for internet marketers).

And wonder of wonders the site owner sends out an email that reads: “Stop Using PlugIM” (his site).

I thought for a moment he wanted me to stop sending him more traffic! Turns out he just wanted to talk about a new book he was reading…

Here’s the rest of his email (I hope the next message Ryan sends me doesn’t say “Stop Publishing My eMails”

You need to stop using PlugIM, or any other source of so called “Web 2.0″ traffic generation methods, until you’ve read this.

A fellow PlugIM member, Laura Childs, has put together one hell of a resource for leveraging the power of social bookmarking and social networks to drive more traffic to your sites.

It was released today and I’m reading it now. It’s over 50 pages of information, research, theory and data that Laura has put together over the last year.

I highly recommend picking up a copy. Find out more about “Stampede Secret” here:

http://www.plugim.com/stampedesecret/

Look for the latest edition of the PlugIM newsletter in the next couple of days. Thanks for your continued support!

Ryan ‘Dravis’ Knowles, http://www.PlugIM.com

What are you waiting for? Go visit that site, submit your best posts and find out how to power market.

Stop Using This Traffic Secret? is a post from: Make Money Online by Marketing Your Business

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But before I send you there, and since I never blindly recommend resources, there are a few things I need to tell you first – to ensure that your time is protected. I’m very protective of my time so you can bet I take the same considerations with yours!

If you’re on any internet marketer’s list they’ll likely use the pre-written email that says “this will work for years to come” and “includes every important Web 2.0 social marketing tactic and website that you could ever want to know about and use to bring in traffic through social marketing.”

Don’t believe it for a minute.

The content will not stand the test of time since Web 2.0 sites are being discovered daily and can hit the top traffic charts within a month’s time (making the ebook outdated within weeks of release).

Web 2.0 traffic techniques are in their infancy. They require a unique approach to make a huge difference to your own site traffic.

I invite you to grab the link to the ebook, as well as learn what’s valuable and what’s not about it, and how to protect your time when you begin to employ these strategies at Free Web 2.0 Traffic ebook

This will take you five minutes to read my assessment and download the ebook, but might save you hours in the long run…

Leave me a note, or ask any questions, via comment or contact form, at any time.

As always,

Laura Childs
www.stampedesecret.com

p.s. The Stampede Secret has been heavily hit by traffic this month so if the link above does not load for you right away, grab your Web 2.0 traffic ebook here, then stop in at: http://www.stampedesecret.com/web20/smart-web20/ in a few hours to get my honest assessment.

Brand New and Free Traffic Secrets is a post from: Make Money Online by Marketing Your Business

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As Web 2.0 has finally arrived, the types of sites we need to create to reach our market or maintain our necessary traffic levels, has changed with the times. Our internet surfers are more demanding, much more savvy, and are predisposed to boredom.

I strongly suggest that now is the time to start building websites that will come to be authority sites in your niche markets (if you haven’t already begun). If you already own a website or two this doesn’t mean ditching what you’ve got and starting from scratch. Oh no. You can turn any existing domain into an authority site with just a little knowledge and effort.

So What, Then, Is An Authority Site?

Jason Dowdell of Global Promoter defines authority sites as: “…sites that have been linked to and referenced on other web sites covering the same subject matter and they also will have hundreds if not thousands of pages covering that subject matter and nearly every facet of it…”

Sounds like a pretty tall order…but there are other, easier ways to understand authority sites.

The Components of an Authority Site

If you look at the diagram below you’ll see the elements and processes that go together in building, owning, and marketing an authority site mapped out in an easy to follow format (I know the image is small but in a moment I’ll show you where to get one that you can print out and paste on your bulletin board with all the documentation you need to assist you – for free).

It’s important to note that authority sites do have a few things in common. Most importantly is ‘value to the visitor’. There is not one authority site that receives oodles of traffic and sales that was built by a spammy piece of software that creates pages of links. Remember that – “value to the visitor”

Get Started On Your Own Authority Site

The easiest way to start building an authority site on your own is to draw up a plan (similar to what you’ll find in that diagram above) based on your target market and start getting traffic to the site. Over time, create subdomains for aspects of your topic or closely related topics.

If it sounds like a lot of work, that’s because it is. And sites created to generate decent incomes aren’t created overnight (well, okay, they were in the old days, but Web 2.0 will have none of it and trying to make a living like the old days in this new age won’t work).

The deeper I get into this topic the more I realize that I can’t tell you everything you’ll want to know about this, in a blog post. The in-depth information (with the diagram and examples) is contained in a 20+ page pdf file that you can grab here (free).

Get your copy, have a read through and feel free to post questions or comments on this below.

If you need help or clarification I’m here for you.

Laura Childs

Web 2.0 Authority Sites is a post from: Make Money Online by Marketing Your Business

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“The uproar and popularity contests started with Amazon and eBay, then slowly moved into what we now call Web 2.0.” – Laura Childs

It’s very important that you quickly gather and understand as much information as is available, as soon as you can because the shape of what’s already transpired – and coming still – will be the new definition of online success for the small business or solo entrepreneur.

And I fear that many will fail – returning back to their 9-5 jobs with little to show but skepticism about making money online and a load of debt from buying products that employ techniques that no longer work in this new Web 2.0 world.

This isn’t a fear tactic in play. This isn’t even a product pitch. Actually I’ve got nothing to sell, unless it’s to sell you on this idea. And I must do my job and get you hooked on the concept because your success is at stake here.

Let me explain…

Two celebrations happen in our home this week. My daughter turns 13 and I celebrate my 10th anniversary of working online from home. In those 10 years I’ve been sucked in, scammed, befriended, sleepless, and successful. But we’ve never struggled and we’ve never gone hungry.

Now I’ve never been quite so personal with you, I know.

There’s a reason why I am being so today…

I need you to stop running the treadmill.

• Stop paying for traffic that doesn’t convert.
• Stop buying and reading ebooks on how to successfully write and sell ebooks. One is enough.
• Stop buying into monthly membership websites that teach how to build a lucrative membership website.

The rules of success online HAVE changed.

The research shows that surfers aren’t using the web the way they did even a year ago. So why on earth are we all still buying up products and services on how to make it online that were written last year?

(This is precisely why, in October of 2006, I pulled two of my most successful products off the market even though people are clamoring for them still…)

Now I know this message isn’t an easy read. And I’m sad to report to you that I don’t have a fast and easy fix.

But I have been working hard at assessing where we’ve been (after 10 years that’s not hard at all), what’s hot right now, and how to use that knowledge to keep you and I both on the path to success.

In essense, I’ve sifted through a lot of useless info that won’t do much more than waste your precious time.

I’ve also found a lot of great stuff and I’d be pleased to share it with you – to get you further along the path to success, quicker.

I can’t let you fail at this. I have a personal responsibility to you as one of my loyal readers.

Actually it’s been so long since I’ve written, you quite likely have already forgotten me. That’s alright, it was the chance I had to take when I began compiling the information I wanted to one day share with you.

Below you will find a few links to some posts I’ve made about Web 2.0 on my other site about blogs, rss and the new web 2.0.

Stop in and catch up on what’s shaking and shaping the web and how you can benefit from these new trends.

Does Web 2.0 Exist?

The Basic Principles of Web 2.0 in 2 Short Videos

March 2006 Experiment Made Me A Top Affiliate

There’s much more on the site, over 40 posts in total, but I’ll let you discover what you need to know, when you’re ready.

Drop me a note via comment at any time if you have questions, okay?

To Your Money Making Future!

Laura Childs

p.s. I might add that I don’t mean to talk you out of buying other marketer’s products unless (a) they’re very new and teach new techniques, or (b) you’re very new and haven’t learned the basics of website creation yet. My only intention was to say that you don’t need 5 ebooks on writing and selling ebooks, 4 swipe files on copywriting, 3 membership sites with resale rights…you understand.

(Updated since post on 02/22/07: Jason Cain has a great podcast released this morning 03/09/07 at: online marketing is changing)

I Can’t Afford to Let You Fail at Your Online Business is a post from: Make Money Online by Marketing Your Business

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Even though the ebay affiliate script programmer assured me that my pages would be indexed, the latest Google update was what really convinced me. Matt’s video explains why they get indexed and now have page rank.

NOTE: There’s a huge hint in this video about making your dynamic pages appear to be static pages to the googlebot. This is something I’ve been preaching to people for the past two years and is one of the most often overlooked feature of WordPress to the uninitiated – permalink structure.

The latter part of this video Matt discusses geo-targeting sites (something that’s been very hot this past 12 months) and whether Google penalizes those sites as the varying bots may consider these sites to be cloaked (a black-hat no-no). If you have a site that serves up geo-targeted content and you’re concerned that you’re being sandboxed or black-listed, Matt tells you how to fix the communication problem between your content and the googlebot in the last two minutes.

If you’re still confused over cloaking, parameters and google – jump into this next video around the 2 minutes 30 seconds mark.

Finally, if you have any idea or personal preferance to share on the Ginger vs. Marianne selection, leave me a note would you? (Watch the video to make sense of that question if you can! Careful though, you’ll be showing your age!)

’till later,

Laura Childs

Google and Dynamic URLs is a post from: Make Money Online by Marketing Your Business

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I know, I know. A lot of people hated that. The trouble is it’s often painful to read specialized copy, when there’s a lot of it, in a language you may not be comfortable with. The ‘geek-speak’.

But lately Matt’s been coming out with some videos for webmasters who are working towards higher ranks for their sites in google. These videos are short, easy to understand, and so much faster than skimming for tidbits on a text based blog.

Let me give you one example. This video is titled “The Qualities of a Good Site” from google’s perspective as well as your target customer’s perspective. It has moments of ‘basic stuff’, but all in all who doesn’t have 6 minutes to hear what google thinks?

Finished already? Here’s another…

Okay, here’s another you may like from Matt…”Search Engine Myths.” In this 4 minute video Matt is discussing the age old question of hosting multiple sites from one IP address. You may find his answer on this one a little more than shocking! Also discussed is muliple sites and javascript, as well as new site launch promotion and search engine inclusion for the same.

If you like these, let me know and I’ll review the best of them and post more in the future.

Have a great, top of the search engine day!

Laura Childs

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And even though I’m loathe to write much over the holiday season, I did want to talk to you a bit more about Web 2.0 and how you can benefit from the changes that are upon us.

TRAFFIC! The lifeblood of any online business.

Web 2.0 has already started changing the face of website traffic – where your visitors come from, and whether they’ll be spending, subscribing, or leaving your site in boredom.

Last week I disclosed to you one of my earlier Web 2.0 traffic techniques (if you missed it, see Web 2.0 traffic technique).

Then I sent you in the direction of a group of respected marketers who are teaching us to use 2.0 sites to send oodles of visitors to your existing site(s).

The audio and transcript is still free if you want to check it out again – see Web 2.0 traffic interview.

BUT…

What’s missing here is an in-depth and thorough explanation of Web 2.0 – with an explanation of why it’s taking over the internet.

I CANNOT stress this enough.

I was singing about Blogs and RSS feeds in the summer of 2004 with ‘The Stampede Secret’ (now removed from the market) and clients who paid
attention reaped the rewards.

This year I’ll be singing and sharing about 2.0 traffic and sites (not limited to, nor does it even require, tagging and pinging), as well as creating a few of my own 2.0 sites.

AND I do hope you’ll join me in this revolution because the ‘other side’ is loaded with rewards.

If you want a leg up on understanding 2.0 and/or how you can create your own sites that will appeal to the new, more demanding, web surfer,
let me tell you about a great read I’ve just finished!

The main manual is 150 pages, but it’s written so well you’ll soar through it. Plus two bonus reports, and finally secret blog access to watch ‘over the shoulder’ from conception to launch of a real 2.0 site! And the price is laughably low.

Definately my top choice of 2006.

Prepare yourself for 2007 and check this out now (I don’t know how many clients will be allowed access before he pulls down the last bonus).

Build a Web 2.0 site

Enjoy the last days of this holiday season, and I’ll see you again in 2007 (hip hip hooray!).

I’m excited about the changes to come and I hope you are as well,

Laura Childs
www.smartzville.com

p.s. Yes, throughout next year I will be sharing more of my 2.0 traffic secrets, but little will prepare you better than to watch a 2.0 site being born beginning with the idea. Don’t wait until it’s too late to learn about this…Learn to build a Web 2.0 site.

—————–

(edited February 12, 2007 — The other offer, on Web 2.0 traffic, is ending soon. The free interview will coming down and the price of the package doubling. This is not my product so I have no control over pricing or free content availability but I am telling you, get it now before it’s gone for good or so expensive that you’ll kick yourself for waiting: Web 2.0 traffic interviews.

Web 2.0 Site Being Built – Watch and Learn is a post from: Make Money Online by Marketing Your Business

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I thought you might like to know as well, since you’re here and loyal in your own right. (Gosh I hope you’re loyal and visit often to see what’s new!)

My Christmas gift to you is one of my biggest secrets – instant traffic to new sites without pay-per-click fees.

Believe me I know this sounds impossible, but case studies prove it…

It’s not some automated software tool, and there’s no cost. It’s Web 2.0 made easy.

You’ll actually need to put some effort into it, but the return on time is well worth it and I’ve got my own set of results to know this works in spades!

It doesn’t stop as a simple traffic generating strategy either. This is also a page rank sharing strategy that I’ve kept under my hat and only shared with close friends long enough.

The strategy has survived one major google update and has brought me plenty of traffic in a number of niches…

If you’re real savvy you’ll quickly figure out how to work this for the best results but if you need a little extra help I know of only one group of marketers who are even discussing, much less disclosing, their own secrets on these Web 2.0 techniques (and they’ve let the cat out of the bag in a free report – I’ll show you where in a minute….)

This is a completely non-geek strategy.

You write a few paragraphs about what you want to do or have already accomplished in life, and share it in a thriving community. People with similar desires, interests or goals end up reading your entries and following your links.

If you’re clever (and I know you are), you’ll post your paragraphs on high traffic pages (preferably with page rank) and you’ll link to your own web pages within those paragraphs.

Let me give you an example of the strategy and where I’m employing it…

This PR4 page: http://www.43things.com/things/view/92172 is all about people who want to make money blogging.

Two months ago I wrote an entry on that page that provides a worthy and helpful link to inexpensive hosting…

• People follow, I make an affiliate commission.
• Search engine robots follow, I get some ranking points.

I’ve just outlined the simplest of strategies you can employ with 43things.com

There are more, many more…

• CONSIDER higher traffic and ranked pages – over 11,000 real people on 43things want to write a book. It’s on a PR6 page.
• CONSIDER people who need help – 2,485 insomniacs are looking for ways to get more sleep on a PR5 page.
• CONSIDER markets related to your own sites – 11,176 people want to fall in love on a PR6 page. Can you help these people with a product or link to a service? You’ll find them (plus all the others who visit this page but who don’t write or register, at 43things.com/things/view/33

If you see the value of this through my simple secret then you’re all set to start making sales, commissions or getting great backlinks right away.

If you don’t see how this benefits your business then it’s time to go back to web school to refresh your knowledge on target markets, keyword research, and more importantly how the internet is changing.

Talk of Web 2.0 isn’t some scare tactic I’m hitting you with – I’ve been working online for 9 years now this January. If you want your business to survive and thrive you need to take this seriously, and get the knowledge you need.

I’m prepared to publicly predict that we’ll see a lot of the old-timers, who think they’ve got www business all tied up, go down with the coming changes. This will open the doors wide for those who are ready to “ebb and flow with Web 2.0″

May you be one of them!

Truly dedicated to your success,

Laura Childs
www.smartzville.com

P.S. I forgot to tell you who else is talking about the strategy I’ve started you with today. None other than search engine experts Dr. Mike Woo-Ming, Jeff Johnson, and Howie Schwartz.

Grab the free pdf and audio recording (it’s loaded with solid, easy-to-understand information) here:
2.0 Traffic Strategies

Subscribers Get An Early Start on Website Traffic Strategy is a post from: Make Money Online by Marketing Your Business

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The SEO experts (those beloved geeks still working in the trenches and not the SEO experts that are involved in high profile marketing) – have been talking about this for well over a year now.

We all knew it was coming right? And we’ve all been making steady and consistent changes to the way we write and publish content, correct?

No, you say?

Well, I’ll let you in on my secret then, since (in this regard) you’re one of the underachievers in preparation for the new Google.

I haven’t done much to prepare either!

But we’ll be okay…here’s why:

The buzzword is Latent Semantic Indexing (LSI), it’s the new part of both Google and AltaVista’s algorithm.

If you’ve been watching, your positioning in Google and AltaVista’s results have been ebbing and swaying as all this is sorted out. And even though new pages on your site might be indexed and included (and even get top ranks) you’ll find no google PR showing up in your browser’s toolbar (yet).

It boils down to this, and I’m trying to keep it simple because I know you don’t want to read a bunch of geek-speak and formulas…

• LSI is similar to artificial intelligence.
• LSI scans and evaluates your entire page looking for both the most relevant keywords for result positioning, as well as related keywords.
• LSI also scans and assesses your entire site content for relevancy between the pages (your site’s overall theme).
• LSI gives higher ranking to pages that have many words in common (i.e., semantically close), and lower ranking to pages with few words in common.

Top Tip for Pleasing the New Algorithm

When working on your website content write for your readers first and you’ll find that your page will naturally contain the synonyms, antonyms, variations, and other related words. You can later go back over the content and edit further for semantically related phrases.

Other Thematic Tips:

• Instead of starting your page with your primary keyword, start with a modifier or non-keyword instead.
• Practice keyword stemming. Plural, singular, prefixed and suffixed variations of your keyword.
• Mix up your in-site navigational link text.
• Keep your page content related to your site’s overall theme, but unique in content.
• Use synonyms and antonyms and descriptive related text in your copy.

If you’re wondering how to uncover some of the semantic phrases for your future website content start first with your favorite keyword research tool. You’ll get back a list of related keyword phrases that contain your primary keyword.

For instance my standard keyword research results for ‘rustic lighting’ are:

• rustic lighting fixture
• rustic outdoor lighting
• rustic bathroom lighting
• rustic cabin lighting
• rustic track lighting

Just remember standard keyword research is great for stemming and link text but will do you little good for modifiers or semantics. For those terms I head over to the free ‘cluster search’ tool at and find some thematic words I might include in my content:

The results give me some great ideas for semantic, modifier, or thematic words.

• furniture
• antler
• lodge
• log
• free shipping
• western
• country
• outdoor
• ceiling
• floor lamps

…all phrases served up by this MSN beta tool, but that I know both Google and AltaVista want to see on my site (if my entire site was about rustic lighting), or on my page (if my site was about decor and my page was about rustic lighting).

Now, this is why you and I are ‘set’ for the changes over at Google and AltaVista

Because we’ve been writing to our readers in a manner that serves them. Our sites are themed on a broad topic and our pages are focused and unique on just one aspect of that topic. Given that, we shouldn’t lose our rank and positioning. But if you have lost some of your top results, it’s time to do a little semantic keyword research.

“The ultimate goal of LSI is to reward pages that are well written and that have genuine value to the searcher. With LSI, using a good keyword in the wrong context, will get you a lower relevance ranking. This means that site developers will no longer be able to score high search placements simply by loading sites with desirable keywords or a multitude of links.” –JOHN ALEXANDER, searchengineworkshops.com

Feel free to post any questions or comments about latent semantic indexing, search engine algorithms, thematic search, or keyword phrases below. I’ll do my best to answer in a way that makes sense, as will (I hope) other SEO experts who happen by here.

See you at the top of the search engines!

Laura Childs
www.smartzville.com

———-

p.s. John Alexander (quoted above) uses OptiRanker (click it to check it out) to grab his lists of supporting, descriptive words that a search engine believes are important to your primary keywords. The average search takes 3-5 minutes. OptiRanker is a paid monthly service at $49.95 and is not for the budget minded entrepreneur – of course this tool does much more than simply deliver semantic phrases.

Thematic Search is a post from: Make Money Online by Marketing Your Business

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Social Bookmark Marketing Is One Hot Topic!

When I sent an email out to my website marketing list two days ago I had no idea how popular the topics of social proof for websites, traffic from tagging, or the power of back links, would be. It seems the online business world is more than ready to get some really good information on Web 2.0 sites and traffic from those sites.

“Sometimes I’m just in my own little farm world – assuming that everyone already knows this stuff…”

So I was more than a little shocked when so many wrote me back asking for clarification on social bookmarking as well as having tagged pages from Technorati and other popular bookmark sites.

So let’s clear up some confusion about tags and social bookmarking okay?

Social bookmarking (aka page, site or image tagging) is the process of using a web service to keep track of your personal bookmarks. The difference between using your browser’s bookmark list and an online bookmark service is that the online version is public.

Online bookmarking sites include technorati, del.icio.us, digg and many others. I won’t get into the reasons why these sites have become so popular by humans and search enigne spiders alike – just trust me on this one – it’s hot.

Now, from an SEO standpoint YOU will want YOUR web pages and urls listed on those sites for the following top two reasons – backlinks for positioning and visitor traffic from surfers.

And that’s what Sean Wu’s course is all about…

Sean’s course – mentioned in my Wednesay email – is unfortunately named after a now nearly defunct technique. And THAT made everyone’s radar go way up…

I hadn’t even considered that people would make those types of assumptions without knowing anything about the topic, about Sean, or for that matter not even having read the content.

You should read what some people – respected experts even – are saying and the comments left on Sherman’s blog. Pretty sad when you think about it – to bash someone’s product and technique on heresay and assumption.

And those that aren’t complaining about the product (of which they haven’t read) are whining about the price. They’re saying “This information is available freely elsewhere.” Ummm, no it’s not. Sean’s research and time on 2.0 techniques created that product. His testing and tracking shaped the content. Then he went to work compiling, marketing, and building up an affiliate team – all so other website owners could have a one-stop research point on the topic and an expert to confer with if something didn’t make sense.

Those price pointers – hmm – they haven’t figured out yet that time is money. If they’ve got 20-40 hours to learn from a variety of online posts scattered all over the web, try what they’ve learned, and figure out the fast way to perform the tasks, then that makes their time worth between $3.50 to $7.00 per hour. (Doing the math – Sean’s course is selling for $147)

But perhaps all that bashing and whining is to our advantage…

Because if this technique for traffic and positioning doesn’t reach the masses we’ll have it made for many, many months (perhaps years) to come.

And even if it does reach the masses we’ll still gain lots of extra traffic from learning how to do it right.

Take what he’s going to show you, don’t over use or abuse the process and techniques and you should see the results you seek. If any part of the course seems questionable then don’t do it. If you are uncertain you can post a comment below and I’ll answer – as always.

Tagging is a perfectly acceptable, when used responsibly, technique for traffic. It is no different than optimizing a web page for search engine positioning, then entering that url onto google’s add URL page.

If you still need more information on what tags and bookmarks are all about, grab this 10 page, free download on tagging. That pdf was written by a woman marketer who has also used the technique for great results.

But if you’re ready to find out how to put social bookmarking and tagging to work for you right away, head over to the full treatment on tagging.

We’ll talk again soon,

Laura Childs
www.stampedesecret.com

Social Bookmarking Buzz is a post from: Make Money Online by Marketing Your Business

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