Okay, you’ve defined your niche market, you know there’s a lot of interest, some healthy competition, you have an idea of what type of money people in that niche are prepared to spend on their all-consuming interest – so, what then, can you make to sell to them?

Don’t Write A Book!

First off, don’t write a book. (Yes, I – an author and ebook writer – really did say that, read on to see why…).

A book tells about something. A course tells how to do something (how to make money, how to find success, how to…). A book has nowhere near the value that a course does. So before you even start writing a book, tell yourself that your writing a course, or creating a course, or any other non-book designation you can think of.

Hmmm, you’ve got the market pinned down and researched their needs, now what?

And, if you’re wondering what particular type of course is suggested, a step-by-step course is best for profits and positioning.

Teach Your Niche – You’ll Succeed on Two Counts

If you can show a potential customer that you can solve their problem, or ensure their success, by teaching them a technique that they can follow in a step-by-step process, then you will have a hot product for your market. Where you’ll find that you not only win financially but you also position yourself as an expert in the niche market – essentially ensuring your future success selling to that market.

How to Set Up A Course for Your Niche Market

You can set up an online course (behind password protection), an email course, or a downloadable ebook.

You know by now I’m sure that can sell nothing but e-books and be plenty successful. But there are times when other venues are more lucrative or are perceived
to have a higher value than a $20 ebook. It’s simply a matter of knowing how much your market is willing to pay, and defining how you want to work at your business – or on any one particular project.

Niche Membership Sites

Here’s why online courses (in password protected directories), also called membership sites, are so popular with marketers right now:

1. With the right software, you can protect your course from people redistributing it freely across the net. I use ClikGate Pro which only allows people to access the membership area from a pre-designated number of IP addresses. If their username and password access the area from too many IP addresses, ClikGate Pro allows you to easily delete their username and password. But this isn’t something to fret too much over. It doesn’t happen that often (this sharing of userids), as most people interested in self-improvement and learning have high moral values and would never do that.
2. You can update the content easier. With an e-book, you have to update the page, create the new e-book, then send it to all of your customers and hope they re-download it again. With an online course, you just update the material as you would any other website page. It’s always a good idea to have your customers on file with a mailing list service for times like these so you can easily alert everyone to the new content. Once you become skilled as an online marketer you’ll discover that this type of ‘easy access’ to your customers opens up new income streams for you as you can promote new backend products to a rabid list of buyers as soon as you discover the product.

I truly believe that selling “how to” courses (whether in the form of an ebook or membership site), is simply the easiest way to make money online. If you can show people how to solve one of their most pressing problems – whatever it may be – you will be off to a powerful and lucrative start.

Creating Products for A Niche Market is a post from: online marketing with smartzville

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